Don’t add elements just because you think your logo is boring. A simple logo will make it easier to catch the attention of someone driving on the highway or make your product identifiable on the crowded shelves at a store.Ĭase in point: The world’s largest shoe manufacturer, Nike, uses a very simple graphic swoosh to represent their brand and stand out.Īn acronym to keep in mind is the cliche-but-useful K.I.S.S. Simple logos are easier to understand and absorb, but more importantly, they’re easier to recall when people see them again. Uninteresting or non-distinctive elements compete with one another for the viewer’s attention, making it easier for them to skip over (especially because people’s attention spans are smaller than ever). Adding too many elements to a logo can make it feel cluttered, and the human mind deals with clutter the best way it can: by blocking most of it out.
Most of the time, a simple design is exactly what you need.
It’s important to note that simple doesn’t mean boring - it means easy to understand and uncomplicated. When you achieve simplicity in your design, it’s much easier to accomplish the other four traits covered below. The number one trait in iconic logos is simplicity. To create an iconic logo, here are five traits to strive for in your design. Logos serve as proof that what they’re buying is genuine and legitimate - in other words, they help make a bang-on first impression.Īfter you make that first impression, you want your logo to remain in the minds of customers and last for months and years to come. A logo is often the first thing people see when buying products or services.
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